VR can be a confusing buzzword in the industry.
We break it down into 3 categories.

You’ve heard the hype surrounding VR. It’s cool. Cutting edge. Loads of fun. But how can VR help your real estate business and impact your bottom line? Today, real estate and marketing professionals all over the world use VR to sell their vision to their teams, clients, and future tenants. VR lets you create an immersive experience from a space that doesn’t yet exist.

1. Immersive Media

The most basic VR experience is afforded by 360° images and videos shot using special cameras or rendered using 3D modeling software. If pictures are worth 1,000 words, 360° content is easily worth 10,000. Embed 360° image on a website instead of a flat image, and share 360° video on Facebook instead of normal flythrough. Use 360° content to communicate status from construction team back to design team.

  • A step above traditional renderings and fly-throughs
  • Viewable on a computer, tablet, or smartphone - no VR hardware required
  • Post them to your website, social media, video sharing sites, and Google Maps
  • Can use low-cost VR hardware to view the media in a new, immersive way

2. Mobile VR

The first solution with dedicated equipment, Mobile VR uses a smartphone and portable VR viewers to immerse your client in the content. Mobile phones provide a basic or mid-range VR experience you may have seen online or in commercials, with users engaging in a 360° environment for 1 to 2 minutes. Best used for quick immersion, situations where you need to travel, and on-site tours.

  • Portable, low-cost hardware
  • Easiest hardware to setup and use
  • Good: Google Cardboard - use with any phone
  • Better: Gear VR - requires specific Samsung phones
  • Best: Google Daydream - requires specific Android phones

3. High-End VR

The best of the best. Cutting edge tracking and headset technologies allow users to physically walk through and intuitively interact with an amazingly lifelike environment. Grab a doorknob and open the door. Walk over and sit on the couch. Experience the grandeur and luxury you were forced to imagine only moments earlier.

  • Full 3D environment for user to explore
  • Best user experience at 5+ minutes
  • Most effective in sales situations to close the deal
  • Top-of-the-line VR hardware runs on high-powered PCs
  • Sleek: Oculus Rift
  • Powerful: HTC Vive

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Immersive MediaWeb & Mobile VRHigh-End VR

What kind of hardware is involved?

High-End VR

Sleek: Oculus Rift

Powerful: HTC Vive

Mobile VR

Good: Google Cardboard

Better: Samsung Gear VR

Best: Google Daydream

“One of the biggest benefits of VR technology is that it enables owners, brokers and tenants to envision a potential master plan, building or interior space quicker and easier than ever before; the immersive experiences allow critical team members to make quick decisions and get the project moving.”

How are companies using VR?

Companies around the globe are using VR in each phase of their project — from design reviews and pre-construction sales, to winning new business at conferences and conventions. With the ability to immerse design teams and potential clients in their project, they are elevating their brand, streamlining review processes, and closing pre-leases and pre-sales.

Over 98% of first time VR users tell friends about their experience. Capitalize on that word of mouth by incorporating VR technology into your workflow and sales process. Let the word spread.

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